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Bake Up Success: How "Sarah" Used AI to Transform Her Bakery's Marketing

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  Throwing money at ads that don't convert? You're not alone!  Today we explore how AI can be a game-changer, helping you craft unique ideas, great visuals, and targeted ads that can deliver results and save your sanity. Let’s talk You spend money on ads because you want more visibility for your business. At first, things are working and you’re seeing results, but then things drop off. You throw more money at it because you're sure you’re not spending enough. Like many, you’ve fallen for the mistaken impression that you need to spend more money to make more of a return on your advertising investment. Despite how other businesses get more traffic and seem to be everywhere, no matter how much you spend, your traffic, views, and sales diminish to a trickle. Why isn’t this working? No, “the algorithm” isn't out to get you. The problem is that the landscape has changed in a way that demands a higher level strategy than just putting more money in your advertising. If you want
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Beyond Words: Exploring AI Video for Authors

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 Feeling like your book is getting lost in the sea of content? What if you could create captivating video trailers or social media snippets without needing a design team? If you haven't heard yet, human attention span has fallen below that of a goldfish. Sad, true, but why should you care?  As an author, your job is to not only hold people's attention with your amazing book but to get them to your book. That’s right. You’re in sales and marketing now!  Now, I know some of my indie author colleagues scoff at the idea of anything related to marketing or the business of selling books. They feel it’s too corporate or you’re selling out…  Sorry to break it to you, but once you publish that book, you are a business.  Now that generative AI is more mainstream, you can become  smarter at the business of being an author. It's become imperative for authors to engage or participate in book marketing. They have to be more active in breathing life into their vision. That means taking a
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